Seven apps. Different questions.
Ideas.
In motion.
Independent products, built around everyday needs. Scroll to explore the decisions behind each one.
Scroll to turn the clock
Ahmet Yasir DemirProduct Engineer | AI, Data & Digital Products | Product Strategy & Analytics
Messy inputsWorking systems
I don't stop
at the release.
I stay with the product.
I'm Ahmet Yasir Demir, a Product Engineer working across product, engineering and analytics. I build independent apps and bring them together under Ghaith Labs.
I ask who needs a product, what they use today and why they might choose something different. I turn those questions into working experiences, then use feedback and behavioural data to decide what to improve next.
PRODUCT — QUESTION
I ask who needs it, what they use today and what could be better.
ENGINEERING — BUILD & SHIP
I turn product decisions into working experiences, from interface to release.
ANALYTICS — LEARN
I use behaviour and feedback to decide what to improve next.
Independent apps Selected work
Ideas.
Independent app / Local-first library
Save It
I wanted my saved links to be easier to return to. That shaped a local-first library organised around intent, with AI helping after the save.
View project
Mobile product / Audio
PodTalk
I built a way to turn my own material into something I could listen to. Documents, notes and topics become podcasts, with playback and quizzes in one experience.
View project
Mobile utility / Audio system
Headphone Cleaner
I brought tone generation, speaker tools and native iOS audio into a focused utility, then worked on its purchase experience and distribution.
View project
Pet care / AI assistance
PetAI
I brought pet profiles, health guidance and nutrition into one place, with structured AI responses behind a simple conversation.
View project
Shared goals / Small groups
Pactly
I designed a quieter way to stay accountable: small groups, shared goals and gentle nudges from the people who matter.
View project
Creative tools / AI video
Danceify
I shaped a photo-to-dance experience around guided input, asynchronous video generation and a result ready to share.
View project
Mobile game / Match-three
Pikoza
I connected a match-three puzzle to a longer game loop, keeping progression, rewards and the board in a consistent state.
View projectHow I build
Decisions
in practice
I start with the existing alternative.
Saving content was already easy. Returning to it across different apps was the problem I wanted Save It to solve.
The question behind Save ItI keep the essential action dependable.
In Save It, capturing a link happens locally. Metadata and AI classification follow separately, so a delayed response needn’t become a failed save.
The decision behind the architectureI leave room to change direction.
Conversations about PodTalk’s first student use case made me reconsider when listening would be useful. A working feature still needs a reason to be chosen.
How I question an assumptionCapabilities
I connect product questions with the engineering and analysis needed to act on them.
THE QUESTIONS I COME BACK TO
What do people need?
What do they choose?
What should change?
Product Analysis
User needs · Existing alternatives · Firebase Analytics · BigQuery · App Store Connect
Mobile
Flutter · Native iOS · Local-first data · Subscriptions
Applied AI
Multimodal input · Structured output · Generation pipelines · Validation
Automation
Browser pipelines · Evidence collection · Scoring · Human review
What I ship is an answer. How people use it is the next question.
Release gives me something real to learn from. I stay involved in the decisions that follow.
Let's talk about what you're building